Upcoming Legislative Changes in the European Union Regarding Paper Packaging Starting in 2026

LX Kraft
Feb 2
2 min read

The European Union (EU) has been at the forefront of promoting sustainability and environmental stewardship, particularly concerning packaging materials. Starting in 2026, significant legislative changes are set to reshape the paper packaging landscape across member states. This blog post outlines these upcoming changes and their potential impacts on businesses and consumers.

Upcoming Legislative Changes in the European Union Regarding Paper Packaging Starting in 2026

1. Directive on Single-Use Plastics Expansion

While the initial Single-Use Plastics Directive focused on particular plastic products, the EU plans to expand its scope to further limit single-use plastics and encourage alternative materials, such as paper packaging. Starting in 2026, additional restrictions on specific plastic items may lead to increased demand for paper alternatives in various sectors, including food service and retail.

2. Revised Packaging and Packaging Waste Directive (PPWD)

Effective from January 2026, the Packaging and Packaging Waste Directive will mandate that all packaging placed on the EU market be recyclable or reusable. The target will also include specific recycling rates for paper packaging, which means businesses will need to focus on sourcing sustainable paper materials and ensuring their products align with these new standards. Companies that adapt early can improve their market positioning and customer loyalty.

3. Extended Producer Responsibility (EPR) Expansion

The EPR framework will be further strengthened in 2026, placing greater responsibility on producers for managing packaging waste. This includes not only financial responsibilities but also performance targets for recycling rates. As a result, businesses will be incentivized to invest in sustainable paper packaging solutions that support these goals, encouraging a shift away from less eco-friendly materials.

4. Increased Transparency and Sustainability Reporting

By 2026, the EU will implement new transparency measures requiring manufacturers to disclose information about the sustainability of their packaging materials. This includes the percentage of recycled content in paper packaging and end-of-life management strategies. Businesses will need to accurately report this data, emphasizing the importance of choosing sustainable paper options that enhance brand reputation and consumer trust.

5. Consumer Awareness Campaigns

In conjunction with these legislative changes, the EU will initiate consumer awareness campaigns to educate the public on the environmental benefits of sustainable packaging. As consumers become more informed about their choices, the demand for eco-friendly options, particularly paper packaging, will likely increase. Businesses should be prepared to respond to this shift by offering products that meet consumers' growing environmental expectations.

6. Implications for Various Industries

The changes in legislation will impact multiple sectors, including food and beverage, retail, and e-commerce. Businesses that rely heavily on packaging will need to reassess their packaging strategies in light of these regulations. Transitioning to paper packaging not only aligns with compliance requirements but also positions companies favorably among environmentally conscious consumers.

Conclusion

The upcoming legislative changes in the EU regarding paper packaging starting in 2026 underscore a significant movement towards sustainability and environmental responsibility. Businesses that proactively embrace these developments will not only comply with the new regulations but also strengthen their market presence and appeal to a growing demographic of eco-aware consumers.

Is your business ready for the upcoming changes in legislation? Explore our comprehensive range of sustainable paper packaging solutions designed to meet EU requirements and enhance your brand's commitment to environmental stewardship.